Helicopter is an established Icelandic boutique high street label.
With the foundations of comfort alongside flattering simple cuts,
the designer, Helga Lilja, has taken inspiration from that which is
closest to her. Whether its her grandmothers music, artwork by her
mother or the raw beauty of Icelandic nature, its all played a part in
the creation of the prints and color blocking, defining the signature
look the label has today.